Has the popularity of online shopping increased the propensity of impulsive buying?

Has the popularity of online shopping increased the propensity of impulsive buying?

As popularity of online buying increased so has the propensity to indulge in impulsive or unplanned buying increased:
  • One the main factors influencing impulsive buying is: Discounts. On-line retailing is synonymous with heavy discounts that’s offered compared to other channels.
  • Use of technology like “recommendation engines” to analyze buying patterns, browsing interest and accordingly push products increases the impulsive buying behavior.
  • Ease of buying and payment process online also helps one to indulge in unplanned and impulsive buying online.
  • The absence of a physical sense of the basket size also can make one splurge online. Where as in a retail store the physical size, weight of the basket can have a psychological impact.
Written by: Anand Chatterjee


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